Your website is either working
for your business —
or quietly working against it.
Most business owners don't know which one. They just know something feels off — rankings that should be higher, traffic that doesn't convert, a site that looks fine but delivers very little.
A "nogravy" Site Audit tells you what's actually wrong, what matters most, and what to fix first. In plain language. With a prioritised action plan attached.
You've probably had an audit before.
It probably didn't help.
Most audits give you a list.
A long one.
A tool finds hundreds of issues, someone drops them into a PDF, and you're left trying to work out which three actually matter.
A bloated report that takes hours to read, references metrics you've never heard of, contains zero prioritisation, and ends with a recommendation to "book a strategy call" to discuss the findings.
The strategy call costs extra. The fixes cost extra on top of that.
That's not a diagnosis. It's an upsell disguised as a deliverable.
A "nogravy" Site Audit works differently. We read the site, look at the data, and tell you a simple story: here's what's wrong, here's why it matters, and here's what to fix first.
Six areas. Every time.
Every audit covers the same six areas. The depth changes based on site size and complexity — not on what we feel like checking on the day.
Technical SEO
Crawlability, indexation, speed, Core Web Vitals, mobile performance, schema, canonicals, redirects, sitemap, robots.txt. The foundations that determine whether Google can properly find and trust your site.
On-Page SEO
Titles, meta descriptions, heading structure, keyword usage, internal linking, image optimisation, content depth. The signals that tell Google what each page is about and whether it deserves to rank.
Content & Keyword Gaps
What your customers are searching for, what you are and are not ranking for, where the gaps are, and where pages on your own site may be competing against each other.
Analytics Health
Is your GA4 measuring what matters? Are conversions firing properly? Can you trust your attribution? A lot of businesses are making decisions on data that is partially wrong.
Conversion Rate
Where people are dropping off, what is stopping them from enquiring, and whether the page flow, messaging, and calls-to-action are doing their job.
Competitive Positioning
What your competitors are ranking for that you are not, where the opportunities are, and what it would realistically take to close the gap. Growth and Enterprise tiers only.
What you actually receive.
Not a tool export. Not a checklist. A considered, written diagnosis of your site — structured so you can act on it whether you implement it yourself, hand it to a developer, or continue working with us.
Executive summary
The three to five most important findings. What they mean for your business. What to do about them. Designed to be read first and shared with decision-makers.
Prioritised action plan
Every recommendation categorised as High, Medium, or Low priority with estimated effort. You know exactly what to tackle first and why.
Full technical findings
A detailed breakdown of the issues found, with context explaining why they matter and what to do about them. Plain language throughout.
On-page and content analysis
Findings on your most important pages. What is working, what is not, and what needs rewriting, restructuring, or tightening.
Analytics and tracking assessment
Whether your GA4 is measuring correctly, what is broken or missing, and whether you can trust your conversion data.
Strategy call (Growth & Enterprise)
A 60 or 90 minute call to walk through the findings, answer questions, and discuss what a realistic path forward looks like. Not a pitch. A conversation.
Three tiers.
Fixed price. No surprises.
The only real question is how large or complex your site is. All prices exclude VAT. Payment upfront before the audit begins.
Best for small business sites up to 50 pages.
- Full technical SEO audit
- On-page analysis (up to 50 pages)
- Analytics health check
- Basic keyword gap review
- Prioritised action plan
- Executive summary
Best for growing businesses and sites up to 200 pages.
- Everything in Starter
- On-page analysis (up to 200 pages)
- Full content gap analysis
- Competitor keyword comparison
- Conversion rate assessment
- GA4 audit and tracking review
- 60 minute strategy call
Best for large sites, ecommerce stores, and 200+ pages.
- Everything in Growth
- Full site crawl (unlimited pages)
- Deep competitor analysis (3–5 competitors)
- WooCommerce / ecommerce audit
- Full GA4 and GTM audit
- 90 minute strategy session
- 30 day follow-up check-in
Not sure which tier is right for you? Get in touch. We'll give you an honest recommendation — even if that means pointing you to the smaller option. We'd rather you spend R6,500 on the right audit than R14,500 on one you don't need.
You own the findings.
No obligation to continue.
The audit is yours. You can implement the recommendations yourself, hand them to your developer, or share them with your current agency. There is no obligation to continue with "nogravy" afterwards.
That said, a lot of clients do continue. Because once you can clearly see what's wrong, the next step usually becomes obvious. And most of the time, the same person who diagnosed the problem is the right person to fix it.
Questions worth asking.
What do you need from me to get started?
Access to your website and Google Search Console if you have it. If you do not have Search Console set up, we set it up as part of the audit. We handle everything else — you do not need to prepare anything or brief us extensively before we start.
How is this different from a free SEO audit tool?
Automated tools generate reports. This is a diagnosis. The difference is a person reading your site, understanding your business, and deciding what the numbers actually mean — rather than an algorithm flagging every possible issue with equal weight. A tool cannot tell you which three things matter most. We can.
How long does the audit take?
Starter audits are delivered within 5 business days of receiving access. Growth within 7 days. Enterprise within 10 days. These are realistic timelines, not padded ones.
Will I understand the report?
Yes. The whole deliverable is written in plain language. Technical findings are explained with context — what the issue is, why it matters, and what to do. If something needs explaining, we explain it.
Do I have to continue working with you after the audit?
No. The audit is a standalone deliverable. You own the findings. There is no obligation to continue and no pitch hidden at the end of the report. If you want to keep going, we can discuss it. If not, the plan still stands on its own.
My site was built by someone else. Does that matter?
No. We audit sites regardless of who built them, what platform they are on, or how messy their history is. If anything, sites with a complicated past usually produce the most useful findings.
I already have an agency. Why would I need an audit?
Because a second opinion is valuable — especially when it comes from someone with no stake in what the answer turns out to be. A "nogravy" audit will tell you honestly whether your current agency is doing the right things. Either way, you'll know.
What happens when you actually fix the foundations.
Every one of these started with a proper diagnosis. Not assumptions. Not guesswork. An honest look at what was wrong — and a plan to fix it in the right order.
Book a Site Audit.
Tell me about your site and I'll confirm the right tier and get started within one business day.
Starter from R6,500 · Growth R9,500 · Enterprise R14,500 · All prices exclude VAT.
Book a Site Audit.
Fixed price. Plain language. A prioritised action plan you can act on immediately — whether you work with us or not.
Starter from R6,500 · Growth R9,500 · Enterprise R14,500
All prices exclude VAT. Turnaround 5–10 business days.