Built in 2019.
Redesigned in 2025.
Still performing.
A pool safety products business with a long-term relationship, two builds, and steady growth in a competitive category.
This is what ongoing digital work actually looks like.
Current performance.
Source: Google Search Console + Semrush, April 2026.
2019. Then 2025. Still going.
Aqua-Net first came to us in 2019 for a full website build — design, ecommerce, and SEO foundations.
They operate in a category where safety matters. Pool covers, nets, fencing, automated systems — products people research properly before making a decision.
Being visible at the right moment isn’t optional in this space. It’s what drives enquiries.
We built the site, established the foundations, and supported the business as it grew over time.
In 2025, they came back for a full redesign.
What the 2025 redesign addressed.
A site built in 2019 — even a good one — needs rethinking by 2025.
User expectations change. Performance standards shift. The product range evolves.
The redesign focused on updated structure, improved product architecture, mobile performance, and a renewed SEO push across the full category.
Strong positions across core terms.
The competitive picture.
In a competitive pool safety category, Aqua-Net holds strong organic visibility — consistently ranking among the top players.
The gap to the category leader is narrowing, while the gap to the rest of the market remains significant.
What matters most.
They came back in 2025.
Not because they had to — because the original work delivered, and when it was time to invest again, they knew where to go.
Same person. Same context. No handoffs.
Good work compounds. And clients come back.