From almost no visibility
to 32,806 clicks in 16 months.
Long-term SEO. No paid advertising.
Consistent work over time — not quick wins.
What the data shows.
Source: Google Search Console, April 2026. Zero paid advertising.
Where they started.
Winfar Surgical came to us in 2019 with an online shop that wasn’t contributing meaningfully to the business.
They had the products, the showroom, and decades of experience — but their digital presence was barely working.
They wanted to know if their website could become a reliable source of enquiries.
The honest answer: not in its current state.
What we found.
Weak SEO foundations. A shop structure not built around the customer. And a key commercial insight:
This is not a typical ecommerce category.
People buying wheelchairs and mobility aids are often buying for someone else — usually a parent.
They are cautious. They research properly. They need reassurance before they spend.
Many will call. Many will visit the showroom.
The website’s job was not to close the sale — it was to be found, answer questions, and build enough confidence for someone to reach out.
That changed the strategy completely.
What we did.
We rebuilt the site properly — branding, ecommerce structure, content, and SEO foundations.
Mobile-first. Built around real search behaviour.
Keyword research. Technical SEO. Product optimisation. Schema. Content targeting high-intent searches.
Then consistent work over time — not short bursts.
Page one across core terms.
Source: Google Search Console, April 2026. Rich snippets active.
What matters most.
We are still working together.
Not because they had to — because the work delivered.
For a business where sales often happen on the phone or in-store, the website now does what it should:
It gets found, answers questions, and makes people confident enough to reach out.
Good SEO compounds when the foundations are right and the work stays consistent.